Adobe: Make the sale, then stop selling

My mom used to sell food products and supplies to hotel restaurants.  Now, my mom is an excellent salesperson, but there were a few lessons she had to learn on the way.  One time, she was selling cases of “unbreakable” china plates to a restaurant in Colorado. Here’s how she describes the interaction as happening after her initial sales pitch.

Hotel Manager:”Wow, Lisa, those are some plates. We’ll take them!”

My mom: “Excellent. And just to show you how indestructable this china is, I’m going to throw this plate on the ground as hard as I can. Watch how it doesn’t even–….”

SMASH! “Uh…whoops…”

Needless to say, she didn’t close the sale. The lesson? In mom’s words:

“Once they agree to buy…stop selling“.

I thought of this story when I bought the Adobe Creative Suite 5.5, a software package that includes Photoshop and Illustrator, to better lay out my resume. Thanks to my status as a student, I saved a whopping 80%! A product that would cost me just over a thousand dollars normally now totalled just over three hundred. Talk about a win for soon-to-graduate college student!

I was originally going to blog about Adobe and the benefit of a student discount. Because they treated me so well with a substantial discount in my college years, I’m likely to buy this product again later in life. I’m sold! But then I checked my email.

Daily emails from Adobe! Literally every day. Promoting a new product. Offering discounts on other products. Reminding me about customer service issues that hadn’t been resolved (note: they still haven’t!).   All jargon, none of it helpful. And this is when I checked “no” to the offer of an email newsletter!

Then I started seeing these while I was surfing the web.

Slate.com

Web banner ads for the exact product I had already purchased! And it’s not just a few sites–the majority of the websites I frequent are now showing me ads for the package I had bought.

If it were a product that I could use in addition to my student package, that would be ideal. I would think, “Oh, that’s helpful, maybe I should consider it”. Now I’m thinking, “I already bought this!! What more do you want from me Adobe!!! Grrrr….” Rationally, I recognize that this redundancy probably has more to do with AdChoices, the Microsoft advertising service that provides me with ads relevant to my browsing history, than it does Adobe.

However, Adobe bears the brunt of my frustration for seeming pushy. This is especially unfortunate since, if Adobe had simply left me alone or only lightly solicited me, I’d spend this whole article cheerleading the great deal they gave me as a student instead of just part. Like my mom pitching the plates to the hotel manager, Adobe should have stopped selling once I agreed to buy.

Any of you have experiences like this when you’re online? Have you been advertised to for a product you’ve just purchased?

Thanks for reading! Lindsey Kirchoff

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3 thoughts on “Adobe: Make the sale, then stop selling

  1. Gary Kirchoff says:

    Once your objective is achieved stop and move on to the next one.

  2. Great stuff. Keep writing and shower your readers with such useful information. Keep it Up!!!

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