I recently had the pleasure of interviewing CEO Chris Colbert at his Boston marketing firm Holland-Mark. We discussed his revolutionary theory of branding: One Simple Thing (OST)–a concept I’ve brought up in a previous post. Not only did it get me thinking about my brand, How To Market To Me, but how I view other companies as well.
One Simple Thing: What it is and why it’s important
Here Colbert introduces the concept of OST and explains its importance to both consumers and company workers.
Finding Your Company’s OST
Boiling down your brand to OST can be difficult–in this video, Colbert walks us through the process of how exactly to pinpoint potential OSTs.
Why “What’s Not to Like” is a Red Flag
Picking OST for your brand is, by nature, polarizing–but that’s not necessarily a bad thing. Colbert discusses the need to know your demographic and why pleasing everyone is ultimately more dangerous than alienating a few.
I’m lucky enough to know and interview such interesting people. Thank you Chris Colbert for talking with me!
Hope you all enjoyed our conversation as much as I did. What do you think your company’s OST is? What are some companies OSTs that really resonate with you? Have you ever seen a company whose branding didn’t match your opinion of them? Let me know in the comments section.
Thanks for reading (and watching). Lindsey Kirchoff