Monthly Archives: July 2012

Pongr: Capitalizing on the Photo-Sharing Craze

Since I’m back in Boston, I decided to profile three companies in the area that are doing interesting things in the marketing world. First up, Pongr!**

Photo-sharing is the most important social media trend of 2012.  Facebook purchased photo-sharing application Instagram for $1 billion, even though the acquired company had zero revenue.  A little company called Pinterest became the third most popular social media network in the US. From Facebook’s new Timeline layout to the introduction of the TwitPic app, a photo-sharing service for Twitter, the social media world is getting a lot more visual.  How do marketers capitalize on this photo-sharing craze?

Enter Pongr, the software service that connects brands and their fans through photos. Using image-recogonition technology, Pongr   filters through thousands of user-submitted photos, verifies pictures of branded product, and send fans back an appropriate response. Long story short, Pongr allows marketers to directly respond to the pictures people are taking of their product. Here’s how they explain what they do:

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The Dark Knight Rises and The Superhero Generation

Last Thursday night, I waited with my high school friends to see the midnight premiere of The Dark Knight Rises in my hometown of Knoxville, TN. I left the theater completely inspired by the movie and ready to write my next blog post about our generation’s relationship with superhero movies first thing next morning.

Then, the news of the tragic shootings broke.

Even though I am a Tennessee girl at heart, I was born in Aurora, CO. In another universe, that could have be me in Theater 8 with my high school buddies.

Writing this article without mentioning the shootings would be disrespectful and personally offensive. Yet, examining the relationship between millennials and superhero movies is more relevant now than ever. Allow me to honor the young victims, the majority of whom were under 30, by writing about millennials’ special relationship with superhero movies and sending out my prayers and condolences to all those affected by the shooting.

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Pepsi and Camry: Two Advertisements Doing It Right

It’s easy to pick out advertisements that could do better, but this week I’d like to focus on two that resonated with me. Not only are they effective in their own right, but both build upon criticisms I’ve made in previous articles. Without further ado, here’s how Pepsi and Camry are doing it right.

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What Patriotism Means to Millennials

I just spent a fantastic 4th of July vacation at two historic American cities: Washington DC and Boston. Between fireworks on the Charles river and a tour of the US Capitol, it got me thinking–what does patriotism mean to my generation?

Wearing ridiculous red, white and blue outfits obviously.

Since millennials will make up at least one-third of the eligible voter electorate in 2016 elections, it’s certainly a question worth asking. Continue reading

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