Category Archives: Businesses Doing Good

The PR Aftermath of One Autoshop’s Good Deed

This morning, I read a story that inspired me. An autoshop in Roanoke, VA completely made over Radford university student Jordan Addison’s car after it had been vandalized four times in three months as a result of anti-gay bullying. The damage included slashed tires, keyed anti-gay slurs and the word “die”.

Richard Henegar, Jr., the manager at Quality Auto Paint and Body, decided to pool his resources and connections with 10 other local businesses, to do $10,000 and 100 hours work free of charge. He stated, “Once I saw the vandalism that was done to it I said, ‘that’s uncalled for we’re gonna fix your car–that’s the least we can do.'” Here’s Jordan’s face after he saw his new car.

I can’t embed the video reaction directly, but it’s definitely worth the two minutes to watch. Check it out here.

Stories like these are inspiring and give great publicity to businesses that deserve them. Here’s my analysis of the PR aftermath for all parties involved:

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Self-Deprecation in Advertising: How Kotex Campaign “Gets” Me

Who wants to watch a commercial about tampons? Not me. Usually. But I love what Kotex did with this ad.

It gets me. Even more than those wizards at end.

Advertising for feminine hygiene products can’t be an easy job. Almost every woman needs them, but 99% of them don’t want to talk about it.  In honor of International Women’s Day tomorrow and all the women’s health buzz in the media lately, I want to talk about how Kotex is doing some really cool things. Cool things that helped the brand pass the billion dollar mark just last month. Continue reading

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Businesses Doing Good: StarchTech Packing Peanuts

This  “Business Doing Good” feature addresses some of the environmental impacts of the packaging system. You probably already know that Stryofoam is really terrible for the environment. I remember learning all about how Styrofoam is not biodegradable and made of petroleum  in my third grade Ecology Club (yes, I was a super cool kid).  Despite the negative environmental effects, Styrofoam is used frequently in packaging and shipping in the form of those multi-colored packing peanuts.

Good luck cleaning up all of these!

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Shark Tank as a Business Doing Good? I’ll Bite

Since it’s still technically the weekend (and I don’t want to break my own rule about posting on Sundays), I’m going to write about something fun.  More specifically, one of my favorite feel-good shows on television. No, not Extreme Makeover: Home Edition. I’m talking about Shark Tank.

Doesn’t it make you feel all warm and fuzzy inside?

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Businesses Doing Good: Claris Networks

For some companies, a car breaking down is an excuse to come in late for work. For an IT firm called Claris Networks, it was a chance for the CEO and office to buy their colleague a new car, no strings attached. These are the kind of stories that make me proud to be from Knoxville, TN.  What a boss to have!

Thanks for reading! Lindsey Kirchoff

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