Category Archives: General

Why Millennials Love How I Met Your Mother

After consistently being popular with millennials for all nine seasons, sitcom How I Met Your Mother ends tonight. On the surface, this show about a twentysomething friend group living in New York City seems unremarkable. Yet with 9.47 million fans per episode in season 1 and 9.02 million average in season 8, it has a consistency the New York Daily News calls “almost spooky”–the kind of success “that doesn’t happen on television”. CBS has already ordered a pilot for a stand-alone spin-off, How I Met Your Dad.

So, what is it about How I Met Your Mother that keeps people, millennials coming back for more another round?  It all boils down to our warped sense of optimism. Read on for more!

HIMYM cast

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5 Quick And Dirty Tips From Content Marketing World and Inbound2012

Ever wish you could pick the brains of some of the marketing industry’s smartest people? Well…have I got a treat for you!

I recently attended–not one, but two– inbound marketing conferences back-to-back over two weeks. I met some amazingly smart people,  bought a suitcase full of marketing books, saw more orange articles of clothing outside a UT football game (my Knoxville TN peeps know what I’m talking about!) and, most importantly, learned a ton.

I initially wanted to share everything possible here (you should have seen my blog drafts on everything I learned), but I’ve decided to boil down the message to something super digestable. Here’s 5 quick-and-dirty tips I learned from Inbound2012 and Content Marketing World that you can implement in less than 5 minutes. I promise– they’re really that easy!

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I’m Back! And Graduated…

Whew, it’s been a heck of a month.  I’m writing to you now as a Tufts University graduate and I couldn’t be prouder. I took some time off to make sure that happened (blogging and finals don’t mix well) as well as follow up on job leads from the David Meerman Scott post. I’m glad I got to soak up my last few weeks of school, but I’m even more glad to be back in the blogosphere! My head’s been buzzing with posts and I can’t wait to share them with you.

Thanks for reading, Lindsey Kirchoff.

People Are Awesome: Thanks Everyone

Wow, it’s been a crazy couple of days. This Tuesday, David Meerman Scott, one of the nation’s top marketing experts, blogged about me and this website.

I was excited to say the least.

Since that post, I’ve talked to fascinating people across the country from San Francisco to Omaha all the way to Australia! I’m blown away by the kindness of peoples’ comments and outreach. I can’t believe I’m lucky to enter an industry where people are so quick to help a stranger starting out. There’s a million opportunities out there and I can’t wait to see where this journey takes me.

In honor of this recent excitement, I’m taking my 30th post to thank everyone who’s helped me get this far. Continue reading

Welcome Back!

I took a little vacation from the blog to work on the technical side. So, what’s new?

*A re-designed homepage easier to browse articles

*An easy-to-navigate sidebar: It took a lot longer than you would think (a million thanks to Sean Nilan for your help!), but now it’s beautiful and perfect.

*An Ask Me Anything section: Fire away! I’ll post my favorite ones. Extra points for creativity/ridiculousness. Negative points for anything gross.

*A Hire Me page

*A Weekly “Businesses Doing Good” Feature: Because it’s time recognize companies that are doing awesome things. See my first two feature companies/businesses here and here, and stay tuned for this week’s entry.

Whew, it makes me tired just writing it all. So happy to get back into the writing side! I hope you like the new features and I’d love to hear what you think. Thanks for reading!

Get Excited….

I know it’s been a little slow this week, but I’ve been working on a few technical aspects of the blog to go live soon.  Get excited for a more streamlined look, easier sharing features, better navigation and most importantly…new content! Stay tuned for changes. I look forward to hearing your feedback.

And the first post goes to….

Me. Woohoo! I’ve started a marketing blog. Check out my “About Me” section to learn more. Or just read some articles above and let me know what you think.


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