3 Posts About Marketing & The Olympics That You Need To Read

You can’t turn on the television or get online without someone talking about this year’s Olympics. Here are some of the articles you don’t want to miss!

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HubSpot: How Authority Translates into Sales

The second Boston company I’d like to profile is marketing software company HubSpot. I admire this company so much that I’ve applied for a job there. If you’d like to help me turn an application into a hire, tweet this article @HubSpot with the hashtag #HireLindseyHubSpot.

So, why HubSpot?

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Pongr: Capitalizing on the Photo-Sharing Craze

Since I’m back in Boston, I decided to profile three companies in the area that are doing interesting things in the marketing world. First up, Pongr!**

Photo-sharing is the most important social media trend of 2012.  Facebook purchased photo-sharing application Instagram for $1 billion, even though the acquired company had zero revenue.  A little company called Pinterest became the third most popular social media network in the US. From Facebook’s new Timeline layout to the introduction of the TwitPic app, a photo-sharing service for Twitter, the social media world is getting a lot more visual.  How do marketers capitalize on this photo-sharing craze?

Enter Pongr, the software service that connects brands and their fans through photos. Using image-recogonition technology, Pongr   filters through thousands of user-submitted photos, verifies pictures of branded product, and send fans back an appropriate response. Long story short, Pongr allows marketers to directly respond to the pictures people are taking of their product. Here’s how they explain what they do:

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The Dark Knight Rises and The Superhero Generation

Last Thursday night, I waited with my high school friends to see the midnight premiere of The Dark Knight Rises in my hometown of Knoxville, TN. I left the theater completely inspired by the movie and ready to write my next blog post about our generation’s relationship with superhero movies first thing next morning.

Then, the news of the tragic shootings broke.

Even though I am a Tennessee girl at heart, I was born in Aurora, CO. In another universe, that could have be me in Theater 8 with my high school buddies.

Writing this article without mentioning the shootings would be disrespectful and personally offensive. Yet, examining the relationship between millennials and superhero movies is more relevant now than ever. Allow me to honor the young victims, the majority of whom were under 30, by writing about millennials’ special relationship with superhero movies and sending out my prayers and condolences to all those affected by the shooting.

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Pepsi and Camry: Two Advertisements Doing It Right

It’s easy to pick out advertisements that could do better, but this week I’d like to focus on two that resonated with me. Not only are they effective in their own right, but both build upon criticisms I’ve made in previous articles. Without further ado, here’s how Pepsi and Camry are doing it right.

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What Patriotism Means to Millennials

I just spent a fantastic 4th of July vacation at two historic American cities: Washington DC and Boston. Between fireworks on the Charles river and a tour of the US Capitol, it got me thinking–what does patriotism mean to my generation?

Wearing ridiculous red, white and blue outfits obviously.

Since millennials will make up at least one-third of the eligible voter electorate in 2016 elections, it’s certainly a question worth asking. Continue reading

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Chris Colbert and the Concept of One Simple Thing

I recently had the pleasure of interviewing CEO Chris Colbert at his Boston marketing firm Holland-Mark. We discussed his revolutionary theory of branding: One Simple Thing (OST)–a concept I’ve brought up in a previous post. Not only did it get me thinking about my brand, How To Market To Me, but how I view other companies as well.

One Simple Thing: What it is and why it’s important

Here Colbert introduces the concept of OST and explains its importance to both consumers and company workers.

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Attention Nonprofits! Here’s How to Hook Generation Me With Social Media

Millennials volunteer at a higher rate than GenXers and Baby Boomers did at their age–82.9% college freshman participated in community service in high school.  This number is the silver lining from an otherwise gloomy portrait of my generation from the Journal of Social Psychology and PersonalityAside from our higher volunteer rates, millennials are more narcissistic, extrinsically motivated, aloof to social and environmental problems than the previous two generations.  As I reluctantly concluded with a thorough look at this study in the previous article, we are Generation Me. Our selflessly high community service rate? Most likely due to high school graduation requirements and boosting college applications.

For nonprofits, this grim picture masks real opportunity. More young people than ever are interacting with nonprofits–let’s figure out how to hook them! By applying findings from the Journal of Social Psychology and Personality (JSPP) study and The Millennial Impact Report (MIR), nonprofits can make the most of their millennial volunteers and donors–and hopefully turn the tide of Generation Me to Generation We. Continue reading

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Generation Me vs. We: How To Make Sense of Millennials’ Dual Personalities

Millennials get a mixed reputation. While some call us narcissistic and shallow, others are inspired by our connectedness and drive for social change. Are we all about ourselves or others?

The Huffington Post recently featured two opposing studies regarding millennial values that’ve left a few scratching heads. One article reported a study published in the Journal of Personality and Social Psychology that deemed millennials as more self-centered and focused on extrinsic motivators, such as money and fame, than Baby Boomers or GenXers were at our age. Ouch. Yet, only a few months later, the same newspaper reported on another study that 75% of millennials donate financially to charity and 63% donate time–statistics that seem to negate our previous narcissistic image.

So, which is it: Generation Me or We?

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Surprised? 3 American Brands Popular with Russian Millennials That You Wouldn’t Expect

Today I’m writing from Tallinn, Estonia during my trip to Russia and the Baltic states.  One of the many interesting things I noticed was which American brands are being reclaimed as “cool” by St. Petersburg millennials after the fall of the Iron Curtain.  Some, like McDonald’s and Levis, I expected to see. But these three brands took me by surprise. Continue reading

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