Tag Archives: Bazaarvoice millennials

What We Really Think: Annonymous Reviews vs. Personal Recommendations

Anyone can do research on milllennials. But what we’re actually thinking? For that, you’d need to ask one. In the “What We Really Think” posts, I compare what the market research says I do to what I actually do. How close or far-off are they?

First up, how do millennials weigh online reviews from strangers to friends’ recommendations? Let the research/life experience battle begin!

Everyone knows that social media influences millennials’ purchasing decisions, but did you know that they just as likely to be swayed by anonymous comments on a company website?   According to this eMarketer report, twentysomethings rely just as much on strangers on the internet as they do their friends and family when it comes to getting the scoop on a company. In fact, they actually favor anonymous comments on a company website slightly higher than their own friends and family. Ouch.

Here’s what the data says.

I know you like this restaurant Aunt Sara, but proudfoodie86 only gave it two stars so….maybe next time?

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