This morning, I read a story that inspired me. An autoshop in Roanoke, VA completely made over Radford university student Jordan Addison’s car after it had been vandalized four times in three months as a result of anti-gay bullying. The damage included slashed tires, keyed anti-gay slurs and the word “die”.
Richard Henegar, Jr., the manager at Quality Auto Paint and Body, decided to pool his resources and connections with 10 other local businesses, to do $10,000 and 100 hours work free of charge. He stated, “Once I saw the vandalism that was done to it I said, ‘that’s uncalled for we’re gonna fix your car–that’s the least we can do.’” Here’s Jordan’s face after he saw his new car.
I can’t embed the video reaction directly, but it’s definitely worth the two minutes to watch. Check it out here.
Stories like these are inspiring and give great publicity to businesses that deserve them. Here’s my analysis of the PR aftermath for all parties involved: