Showing Not Telling: Why This Columbia Commercial Works

It hasn’t been a cold winter in Boston this year, but I remember it was last year. Snowbanks as tall as cars! I could have used a Columbia jacket right about then. Even if I wasn’t going as crazy as the people in this commercial.

[youtube.com=http://www.youtube.com/watch?v=sKd3kTMDSIk&feature=results_video&playnext=1&list=PLBEEFFE078499D745]

What I like about this commercial is that it focuses on showing, not telling.  Columbia could have explained how the omni-heat technology worked, asked someone famous to appear in the commercial, or quoted customer testimonials.  But instead, the company showed me. And you know what? I bought it. Their jackets are so warm that you can make a snow angel in a bikini. What more proof do you really need?

Thanks for reading and Happy St. Patrick’s Day! Hope you’re wearing green. Lindsey Kirchoff

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