8 thoughts on “Non Sequiturs and Millennial Humor: How to Get “Random” Right

  1. Hi, Lindsey! I’m writing an article about the Millennial generation and randomly found your blog. I’m glad I did, because it seems like you have a lot to say on the subject! I look forward to reading more of your articles.

    You’re so right — random humor is hard to pull off in commercials and ads. The first time I saw the Dollar Shave Club commercial, I laughed my butt off! Have you seen the Chuck Testa commercials? I’d say they’re pretty good examples of what you’ve discussed here.

    Anyway, great post! I’ll definitely be back.

    P.S. I can’t stand the non sequiturs in Family Guy! That show is terrible. My friends and I used to joke that you could invent a drinking game from it — every time there’s a cut scene, you’d have to take a drink. Seeing as how I’ve counted 5 cut scenes in a 10 minute window, that wouldn’t end well! ;)

  2. Hi Jill! I just watched the Chuck Testa commercial and I thought it was hysterical. I love it when advertisements can make fun of themselves.

    I’m glad you found my website and would be happy to help in any way I can with your article. I’m curious to see what it’s about. Please feel free to contact me anytime.

    You’re right in that random humor can be tough to pull off, but more and more commercials targeting millennials are using it (did you catch the new Doritos ad? ). I’m interested in seeing more numbers that reflect whether or not this trend results in better brand recognition, loyalty and most of all, sales.

    Look forward to seeing you around! Thanks for reading and commenting.
    Lindsey Kirchoff

    P.S. Love the new drinking game idea! It sounds effective (maybe a little dangerous). Not my favorite show either. I’ll take South Park any day!

    • ashley connors says:

      Hi Lindsay! great article. just came across it as i’m doing some research on what the most successful millennial campaigns of 2012 were.. Definitely Old Spice and Toyota seemed to nail it. Thanks for these great examples :) In your last post you mentioned how you were trying to track down numbers that reflect whether or not this trend results in better brand recognition, loyalty and sales. Were you able to track any of these down? would love to hear more! thanks so much, Ashley

  3. Rob says:

    Great post. I found your blog because I just saw this commercial (link below) while watching the summer Olympics and it prompted me to Google “random humor in advertising.” I feel the randomness of it misses very badly when it comes to reinforcing the value proposition.

    Thoughts? Maybe I’m too old to “get it” (I’m 51), but I love random humor including the ads by Rhett and Link, including Chuck Testa.

  4. Yikes, Ragu missed the boat with me on this one too. I sort of like the “Long Day of Childhood” line, but I’d approach it differently. It would be much stronger with a montage of minor, kid bummer montages. I’m picturing ice cream falling off cone, pop quiz, rain outside during a baseball game etc. NOT walking in on your parents. I don’t think this is an generational misfire, just a plain old misfire.

    I hadn’t heard of Rhett and Link before, but their videos are hysterical. Perfect example of total commitment to a random, goofy premise with just enough self-awareness to be hysterical. Thanks for the great find and I hope you stop by again!

  5. […] is a clever way of not excluding anyone when appealing to the female audience. In an article from Howtomarkettome.com, writer Lindsay Kirchoff makes an interesting observation on the technique involved with using non […]

  6. When external pressure increases, the internal motivation should be enhanced

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