I recently had the pleasure of interviewing CEO Chris Colbert at his Boston marketing firm Holland-Mark. We discussed his revolutionary theory of branding: One Simple Thing (OST)–a concept I’ve brought up in a previous post. Not only did it get me thinking about my brand, How To Market To Me, but how I view other companies as well.
One Simple Thing: What it is and why it’s important
Here Colbert introduces the concept of OST and explains its importance to both consumers and company workers.