Since I’m back in Boston, I decided to profile three companies in the area that are doing interesting things in the marketing world. First up, Pongr!**
Photo-sharing is the most important social media trend of 2012. Facebook purchased photo-sharing application Instagram for $1 billion, even though the acquired company had zero revenue. A little company called Pinterest became the third most popular social media network in the US. From Facebook’s new Timeline layout to the introduction of the TwitPic app, a photo-sharing service for Twitter, the social media world is getting a lot more visual. How do marketers capitalize on this photo-sharing craze?
Enter Pongr, the software service that connects brands and their fans through photos. Using image-recogonition technology, Pongr filters through thousands of user-submitted photos, verifies pictures of branded product, and send fans back an appropriate response. Long story short, Pongr allows marketers to directly respond to the pictures people are taking of their product. Here’s how they explain what they do: