Monthly Archives: September 2012

Sep 19 2012
17 Comments
marketing, Writing

5 Quick And Dirty Tips From Content Marketing World and Inbound2012

Ever wish you could pick the brains of some of the marketing industry’s smartest people? Well…have I got a treat for you!

I recently attended–not one, but two– inbound marketing conferences back-to-back over two weeks. I met some amazingly smart people,  bought a suitcase full of marketing books, saw more orange articles of clothing outside a UT football game (my Knoxville TN peeps know what I’m talking about!) and, most importantly, learned a ton.

I initially wanted to share everything possible here (you should have seen my blog drafts on everything I learned), but I’ve decided to boil down the message to something super digestable. Here’s 5 quick-and-dirty tips I learned from Inbound2012 and Content Marketing World that you can implement in less than 5 minutes. I promise– they’re really that easy!

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Sep 11 2012
8 Comments
Writing

I’m hired!

I’m so excited to report that I have accepted a full-time, salaried position at my dream company. Because this is an extra special occasion, I want to tell you all about it in this quick video.

If you can’t watch the video, here’s the news: I’m officially working for HubSpot as an Inbound Marketing Manager. This means I will be writing on the HubSpot blog, with an audience of over 90,000 email subscribers, all about inbound marketing techniques, starting next Monday. Writing to marketers about marketing online? Talk about a dream job. In fact, my first article (edited from the application) just went live this morning!

For those of you scratching your head on why this post is on a millennial marketing website, let me catch you up. I’ve been using this website and other inbound marketing techniques to  job-hunt as a recent college graduate. If you want to learn more about my non-conventional approach, check out David Meerman Scott’s profile of my job-hunting style.

Just to be clear, I absolutely intend to keep up this website, How To Market To Me, in addition to writing for HubSpot. In fact, I am sure all the things I’ll learn working at HubSpot will help make this website even stronger.  That being said, I will probably be introducing some website changes soon and I’m not sure how this new development will affect my posting schedule. Keep an eye out for updates!

Thank you again for reading and supporting me on this crazy journey, Lindsey Kirchoff.

Sep 05 2012
10 Comments
Millennials, Writing

The Real Reason Millennials Aren’t Into Car Ownership

**Update: The content of  this post inspired a keynote presentation for Kain Automotive and was featured in The Los Angeles Times.**

I recently read in The New York Times that 46% of 18-24 year old drivers would choose Internet access over owning a car.

Since this statistic broke in March this year, more have followed. Today, 21-34 year olds only make up 27% of new vehicles sold in the US as opposed to 38% in 1985. Even teenagers aren’t feeling the love, with teen licenses falling by 28% between the years 1998 and 2008.

Everyone from The Atlantic to Time has reported on why exactly millennial car ownership is down. For a quick-and-dirty synopsis of the most popular theories, check out my friend Walter Frick’s bullet point list over at BostInno. While these articles are thorough, well-researched and certainly worth a read, they are missing a very important part of the picture.

As a twentysomething actually living car-free, let me tell you the real reason why millennials aren’t into car ownership….and it’s not the Great Recession.

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