Quick Catch-Up

Whew! How is it already 2013? When did that happen? I’m so excited to be back and writing again, but before I dive in, I thought it might be nice to catch up a little bit on what I’ve been up to the last few months. Read on for updates on my  venture into public relations, public speaking and a very public job-hunt.

HubSpot & the Job-hunt

For those of you wondering what this post is doing on a millennial marketing website, I first started this blog as a senior in college as both a way for me to learn about the marketing industry and a tool in my job search. Using social media and blogging, I was lucky enough to land the job of my dreams at HubSpot, an inbound marketing software company, in September 2012.

I was originally hired as a marketing blogger, but my position immediately changed to a more PR-focused role with Laura Fitton (aka @Pistachio on the Twitterverse), one of the first people to discover the potential of Twitter for business. While this was a temporary role change (I just started external content creation/blogging in March) , it was a fascinating few months. Not only did I get to learn a whole new industry, but I also met a lot of journalists. I was lucky enough to meet Lynn Kellerman of WCVB tv (my favorite Boston news station) who told my story on the 11 o’clock news. The full story is here, but check out the video below:

Since I mentioned LinkedIn was a major asset in my job-hunt on the news segment above, I had the pleasure of  being introduced to Connie Chan Wang, the Community Manager of LinkedIn. With her help, I was able to share my job-hunting story on the LinkedIn blog.

Job hunt LinkedIn post

Spaghetti-Os, Buffy the Vampire Slayer and LinkedIn: How I Went From Unemployed Grad to Landing My Dream Job

All in all, I feel very lucky to have the opportunity to not only meet some amazing people, but share my story.

Millennials, Cars and Speaking

2012 wasn’t just the year of blogging, job-hunting and working PR for HubSpot–it was also my first public speaking engagement! Through my article, The Real Reason Aren’t Into Car Ownership, I met David Kain of Kain Automotive, an automotive internet sales training firm based in Lexington, KY.  I adapted the original article to a 45 min presentation that I presented as a keynote speaker at the 8th Annual Clients & Friends Workshop in November to an audience of approximately 150 automotive professionals. David Kain could not have been a warmer host and I am so happy to have made the trip.

Here is video plus slides of my presentation–courtesy of a nifty application called 9slides. Unfortunately, I’m having issues with the embed function, but feel free to click on the image to be taken to my presentation. It’s a pretty cool functionality.

Millennials, cars

Can’t watch the video? Here’s the slides-only version. See if you can spot which 90s soap star makes a cameo.

Link to Slideshare page

As a surprise to no one that knows me, I loved public speaking. I am currently in training at the HubSpot chapter of Toastmasters, an organization that helps people develop their presentation skills. I’m looking forward to sharpening my skills and hopefully giving more presentations in the future.

Website Updates to Come

Since my position at HubSpot has changed to something much more writing-centric, I’ll keep a running log of what I write on a separate page of this website (to be built). If you’re interested in some of my content around inbound marketing, be sure to check it out.

Other than that, I finally did find a place to live (woohoo!) and I am continuing to learn so much about marketing and the business world. I feel blessed to be surrounded by such smart, interesting people (both online and off) and  I still can’t believe how many opportunities this blog has given me from when I wrote my first post in January 2012. One thing’s for sure, it’s great to be back.

Thanks for reading and following me along this crazy journey–Lindsey Kirchoff.

One thought on “Quick Catch-Up

  1. Great stuff Lindsey! I’ll probably be speaking to your slides in one of my next trainings around courting Millennial car shoppers. :-) Thank you for sharing and keeping us in the loop! Congrats :-) T

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