Welcome to How to Market to Me, where insights meet the millennial mindset. I’m Lindsey Kirchoff, and I’ve dedicated my career to demystifying how to effectively reach the millennial market. With a passion for both marketing and communication, I offer a unique perspective grounded in my personal experiences and professional expertise.

A Little About Me

There are countless studies and reports on millennial behaviors—what we buy, where we shop, and what trends we follow. While this big picture data is valuable, sometimes you just need a direct conversation with a millennial. That’s where I come in.

How to Market to Me began as a platform for me to share my insights on marketing strategies that resonate with millennials. I discuss advertisements that truly connect with me as a twentysomething consumer, highlighting companies that understand our values, humor, and needs. Conversely, I also critique companies that miss the mark and provide suggestions on how they can improve their outreach to people like me.

My blog is your insider’s guide to the millennial market—a demographic that is only set to grow and increase its spending power. By understanding our mindset, you can better tailor your marketing efforts to engage this vital audience.

Lindsey Kirchoff
Lindsey Kirchoff

Career Highlights

I’ve spent my career transforming complex subjects into clear, engaging content. My expertise in content strategy has been recognized by notable publications such as The Los Angeles Times and The Huffington Post, and featured in David Meerman Scott’s influential book, “The New Rules of Marketing & PR.” My work continues to help businesses navigate the evolving landscape of millennial marketing.

New Directions in 2024

In 2024, I embarked on a new journey by launching an informative blog focused on personal product analysis and first-hand usage reviews. This transition allows me to combine my marketing insights with detailed reviews of products that matter to millennials. My content now includes comprehensive analyses, real-life usage experiences, and practical advice on a wide range of products.

From breaking down the benefits and drawbacks of the latest tech gadgets to exploring the best lifestyle products, my blog provides honest, first-hand reviews designed to help readers make informed decisions. I continue to apply my marketing knowledge, ensuring that each review not only informs but also engages and resonates with my audience.

Thank you for joining me on this journey. Feel free to reach out with your thoughts, feedback, or just to say hi. I love connecting with new people and exploring new ideas together!

Author Profile

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Lindsey Kirchoff
Welcome to How to Market to Me, where insights meet the millennial mindset. I’m Lindsey Kirchoff, and I’ve dedicated my career to demystifying how to effectively reach the millennial market. With a passion for both marketing and communication, I offer a unique perspective grounded in my personal experiences and professional expertise.

In 2024, I embarked on a new journey by launching an informative blog focused on personal product analysis and first-hand usage reviews. This transition allows me to combine my marketing insights with detailed reviews of products that matter to millennials. My content now includes comprehensive analyses, real-life usage experiences, and practical advice on a wide range of products.

Thank you for joining me on this journey. Feel free to reach out with your thoughts, feedback, or just to say hi. I love connecting with new people and exploring new ideas together!
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