For my final innovative Boston marketing profile, I’m writing about Sonicbids.** To see how other Boston companies are innovating the marketing world, check out my posts on HubSpot and Pongr.
Many marketers today create buyer personas to better visualize their target consumers. Some statistics, like age, geography and income bracket, are relatively straightforward. However, marketers today have all sorts of tricks to get themselves into their audience’s frame of mind. One of my friends from marketing firm Holland-Mark asks her clients to picture what kind of car their customers most likely drive. Mark Schaefer, author of the Tao of Twitter and {grow} blog, asks his clients to compare their brand to a celebrity and their audience as someone who might relate to that celebrity.
Sonicbids, a social music marketing firm in Boston, would probably ask you what music your customers are most likely to listen to. After all, a Justin Bieber fan makes a much different buyer profile than a Grateful Dead concertgoer. After identifying your target market and goals, they would take that information to create an interactive experience involving your brand, a band and of course, fans. Here’s how they work.
