Category Archives: Interviews

Chris Colbert and the Concept of One Simple Thing

I recently had the pleasure of interviewing CEO Chris Colbert at his Boston marketing firm Holland-Mark. We discussed his revolutionary theory of branding: One Simple Thing (OST)–a concept I’ve brought up in a previous post. Not only did it get me thinking about my brand, How To Market To Me, but how I view other companies as well.

One Simple Thing: What it is and why it’s important

Here Colbert introduces the concept of OST and explains its importance to both consumers and company workers.

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Video Interview with Sam Sommers, Author of Situations Matter

What’s the best way to know how your customers think? Ask a social psychologist of course!

Today, I’m talking to Sam Sommers. He literally wrote the book on context-based thinking (my review here), blogs for Psychology Today, and, as an award-winning professor at Tufts University, works with college kids like me full-time.  Who better to talk to about getting in the college demographic’s head?

Check out this short video where we discuss the marketing applications behind the principles in his book.  Enjoy!

Want to hear more about Sommers’ blogging process and his thoughts on the college demographic? See more after the jump! Continue reading

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Social Psychology and Marketing: What I Learned From Situations Matter

As an English dual major and self-proclaimed bookworm, I do my best to read as much as I can in my spare time. I recently stumbled upon Situations Matter by Sam Sommers**. The vibe is very similar to another of my favorite nonfiction writers, Malcolm Gladwell. Like Gladwell, Sommers covers social psychology phenomena in a very relevant and entertaining manner perfect for introductory readers.  Sommers, however, uses a lot more Seinfeld examples. Count me in!

Here’s a nifty youtube book preview (isn’t it wild that people are doing that?).

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