Generation Me vs. We: How To Make Sense of Millennials’ Dual Personalities

Millennials get a mixed reputation. While some call us narcissistic and shallow, others are inspired by our connectedness and drive for social change. Are we all about ourselves or others?

The Huffington Post recently featured two opposing studies regarding millennial values that’ve left a few scratching heads. One article reported a study published in the Journal of Personality and Social Psychology that deemed millennials as more self-centered and focused on extrinsic motivators, such as money and fame, than Baby Boomers or GenXers were at our age. Ouch. Yet, only a few months later, the same newspaper reported on another study that 75% of millennials donate financially to charity and 63% donate time–statistics that seem to negate our previous narcissistic image.

So, which is it: Generation Me or We?

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Surprised? 3 American Brands Popular with Russian Millennials That You Wouldn’t Expect

Today I’m writing from Tallinn, Estonia during my trip to Russia and the Baltic states.  One of the many interesting things I noticed was which American brands are being reclaimed as “cool” by St. Petersburg millennials after the fall of the Iron Curtain.  Some, like McDonald’s and Levis, I expected to see. But these three brands took me by surprise. Continue reading

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How MTV Markets To Millennial Recruits

Reason #847 I love the internet: Meeting the president of MTV (in person!) with a single tweet.

  Stephen Friedman and I–life is unreal sometimes.

With the MTV Movie Awards airing later tonight, it’s the perfect time to take a closer look at one of the quintessential brands for 12-34 year olds.Early last month, I heard about  MTV’s first Boston recruiting event for summer interns and new graduates only. Considering MTV’s significance to previous generations and the fact that they are undergoing a major strategic repositioning to reach millennials, I had to be there! Thanks to Twitter and the amazing people at MTV Insights, my dream came true and I got the inside scoop.

Here’s how MTV, a channel reaching 100 million millennials, branded itself to young employee-hopefuls (like me!).
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I’m Back! And Graduated…

Whew, it’s been a heck of a month.  I’m writing to you now as a Tufts University graduate and I couldn’t be prouder. I took some time off to make sure that happened (blogging and finals don’t mix well) as well as follow up on job leads from the David Meerman Scott post. I’m glad I got to soak up my last few weeks of school, but I’m even more glad to be back in the blogosphere! My head’s been buzzing with posts and I can’t wait to share them with you.

Thanks for reading, Lindsey Kirchoff.

People Are Awesome: Thanks Everyone

Wow, it’s been a crazy couple of days. This Tuesday, David Meerman Scott, one of the nation’s top marketing experts, blogged about me and this website.

I was excited to say the least.

Since that post, I’ve talked to fascinating people across the country from San Francisco to Omaha all the way to Australia! I’m blown away by the kindness of peoples’ comments and outreach. I can’t believe I’m lucky to enter an industry where people are so quick to help a stranger starting out. There’s a million opportunities out there and I can’t wait to see where this journey takes me.

In honor of this recent excitement, I’m taking my 30th post to thank everyone who’s helped me get this far. Continue reading

What We Really Think: 8 Products Millennials “Won’t” Buy in the Future

Yahoo! Finance recently re-posted an article by 24/7 Wall St. entitled “Eight Products the Facebook Generation Will Not Buy“. As a member of the Facebook generation, I decided to weigh in on which of these products I think millennials will phase out and which ones will stick around. Continue reading

Dr. Scholl’s and The Right Way to Do Print Advertising

Most marketing experts these days will tell you that the best way to reach millennials is through the internet. And most of the time, they’re right. Sometimes though, you just can’t beat an old-fashioned print ad in the right place at the right time.

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Why Millennials Watch Children’s Movies

I came home today to find my housemates watching Despicable Me.  Last night, while my girlfriends were all getting ready to go out, they were playing Disney songs on their Macs. I had to ask myself, why do millennials love children’s entertainment?

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Why More and More Millennials Drink Craft Beer

Even though I wrote about how wine and spirits are pretty popular with the twentysomething generation, beer still dominates. Yet probably not in the way you think. To conclude my spring break alcohol theme, here’s a breakdown of what beer millennials drink and the forces that influence those decisions. Continue reading

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