Tag Archives: 18-24 demographic

How The Oscars Didn’t Market to Me–And Why That’s Okay

For the Oscars this year, my family and I decided to have a little competition.  In a ballot, we guessed who would win for each award category and whoever got the most correct guesses would get the $20 pool.

They get an Oscar, we get $20. Sounds about right.

Out of the 24 awards presented, the final scores at the end of the night were… Continue reading

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The Lunch Table Analogy 2: Putting Theory Into Practice

Yesterday I suggested you identify your ideal lunch table and target your efforts there. Not sure what I’m talking about? Check out this article first, then come back to me. Today, I’m going into how small groups advocate big change and concrete ways you can engage your lunch table.

Once a brand saturates a market, people tend to take it for granted and forget to ask how it got there in the first place. Usually, a small number of innovators work to inspire action in a larger group.¬† In his book The Tipping Point, social psychologist Malcolm Gladwell names this phenomena “The Law of the Few” which he explains, “in any situation roughly 80 percent of the ‘work’ will be done by 20 percent of the participants”.

You can never go wrong quoting Malcolm Gladwell.

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The Lunch Table Analogy 1: Why You Need to Get Specific About Demographics

Last night I attended an online networking event for bloggers through Brazen Careerist. I found it incredibly helpful and got some great advice. As a very recent blogger (happy 1- week birthday blog!), I thought I would be doing a lot more asking questions than answering them. However, a few questions were asked of me over and over.

“Where do people your age hang out online?””How do I attract a younger audience through my blog?”

These are great questions! It makes me excited that people out there are asking them. However, there’s more to it than that. The truth is, the college student and twentysomething demographic is huge. According to the US 2010 Census, there are 21.5 million people in the US between the ages of 20-24. When your only qualification is “young” or “college student”, you might be thinking too broadly. It all depends on who you are and who you’re trying to reach.

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