My mom used to sell food products and supplies to hotel restaurants. Now, my mom is an excellent salesperson, but there were a few lessons she had to learn on the way. One time, she was selling cases of “unbreakable” china plates to a restaurant in Colorado. Here’s how she describes the interaction as happening after her initial sales pitch.
Hotel Manager:”Wow, Lisa, those are some plates. We’ll take them!”
My mom: “Excellent. And just to show you how indestructable this china is, I’m going to throw this plate on the ground as hard as I can. Watch how it doesn’t even–….”
Needless to say, she didn’t close the sale. The lesson? In mom’s words: Continue reading