Tag Archives: advertising to women

Self-Deprecation in Advertising: How Kotex Campaign “Gets” Me

Who wants to watch a commercial about tampons? Not me. Usually. But I love what Kotex did with this ad.

It gets me. Even more than those wizards at end.

Advertising for feminine hygiene products can’t be an easy job. Almost every woman needs them, but 99% of them don’t want to talk about it.  In honor of International Women’s Day tomorrow and all the women’s health buzz in the media lately, I want to talk about how Kotex is doing some really cool things. Cool things that helped the brand pass the billion dollar mark just last month. Continue reading

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