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The Lunch Table Analogy 1: Why You Need to Get Specific About Demographics

Last night I attended an online networking event for bloggers through Brazen Careerist. I found it incredibly helpful and got some great advice. As a very recent blogger (happy 1- week birthday blog!), I thought I would be doing a lot more asking questions than answering them. However, a few questions were asked of me over and over.

“Where do people your age hang out online?””How do I attract a younger audience through my blog?”

These are great questions! It makes me excited that people out there are asking them. However, there’s more to it than that. The truth is, the college student and twentysomething demographic is huge. According to the US 2010 Census, there are 21.5 million people in the US between the ages of 20-24. When your only qualification is “young” or “college student”, you might be thinking too broadly. It all depends on who you are and who you’re trying to reach.

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