With the Super Bowl on last night (an interesting time to be in Boston), I started to think about advertising on television. How effective are commercials at reaching college kids and twentysomethings?
This one makes me want to graduate. Without a mini-fridge.
Most of the time, I talk about college kids and twentysomethings interchangeably. The two groups overlap frequently and tend to have a lot in common, so many times it makes sense to lump the two together. However, there are a few areas in which the two groups are very different. One of them is television habits. In this two-part article, I will explore the television habits of college kids and twentysomethings and how advertisers can play those habits to their advantage.
First up, college kids. Stay tuned for the second half on twentysomethings. Ready? Play ball!