Yesterday I suggested you identify your ideal lunch table and target your efforts there. Not sure what I’m talking about? Check out this article first, then come back to me. Today, I’m going into how small groups advocate big change and concrete ways you can engage your lunch table.
Once a brand saturates a market, people tend to take it for granted and forget to ask how it got there in the first place. Usually, a small number of innovators work to inspire action in a larger group. In his book The Tipping Point, social psychologist Malcolm Gladwell names this phenomena “The Law of the Few” which he explains, “in any situation roughly 80 percent of the ‘work’ will be done by 20 percent of the participants”.