Tag Archives: marketing to 18-24 demographic

The Hostess Effect: Why College Kids Splurge on Others, But Not Selves

Last week, I had my friend Rebecca over for dinner. Being grown up and all, I made her shepherd’s pie. Not to brag or anything, but it was delicious. Guess what I had for dinner the night after? Cereal. Then Easy Mac half an hour later.

Oh college nutrition.

The difference? One night, I was eating just for myself. The other night? Why, I was playing hostess! Continue reading

Tagged , , , ,
%d bloggers like this: