“I don’t get it,” my dad tells me after watching an episode of Family Guy where Peter Griffin fights a chicken for a full two minutes with no relation to the episode’s plot. “Is this supposed to make sense?”
He’s not the only one asking. More and more humor aimed at millennials relies on non sequiturs to get a laugh. Instead of setting up a joke within the context of the scene, random humor surprises the viewer with unexpected references. Unfortunately for dad, the whole point is that it’s not supposed to make sense.
So, how do millennial marketers capitalize on a humor based on nonsense? Continue reading