Tag Archives: MTV and millennials

How MTV Markets To Millennial Recruits

Reason #847 I love the internet: Meeting the president of MTV (in person!) with a single tweet.

  Stephen Friedman and I–life is unreal sometimes.

With the MTV Movie Awards airing later tonight, it’s the perfect time to take a closer look at one of the quintessential brands for 12-34 year olds.Early last month, I heard about  MTV’s first Boston recruiting event for summer interns and new graduates only. Considering MTV’s significance to previous generations and the fact that they are undergoing a major strategic repositioning to reach millennials, I had to be there! Thanks to Twitter and the amazing people at MTV Insights, my dream came true and I got the inside scoop.

Here’s how MTV, a channel reaching 100 million millennials, branded itself to young employee-hopefuls (like me!).
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