Tag Archives: reaching college market

Why College Kids Are Cheap–And How It Benefits You! Part 2: Needs vs. Wants

When people think of college spending habits, it’s easy to just say “cheap”.  And yes, we are. But there’s more to it than that. In Part 1: No Brand Loyalty, I argued that one reason college kids are cheap is that purchasing habits aren’t developed yet, which provides an opportunity to hook a relatively “blank-slate” purchaser more susceptible to price and advertising. Now, I’d like to talk about what college kids actually do spend money on by breaking down purchases into…

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