Tag Archives: sam sommers psychology today

Video Interview with Sam Sommers, Author of Situations Matter

What’s the best way to know how your customers think? Ask a social psychologist of course!

Today, I’m talking to Sam Sommers. He literally wrote the book on context-based thinking (my review here), blogs for Psychology Today, and, as an award-winning professor at Tufts University, works with college kids like me full-time.¬† Who better to talk to about getting in the college demographic’s head?

Check out this short video where we discuss the marketing applications behind the principles in his book.  Enjoy!

Want to hear more about Sommers’ blogging process and his thoughts on the college demographic? See more after the jump! Continue reading

Tagged , , , , , , ,
%d bloggers like this: