Tag Archives: social psychology

Social Psychology and Marketing: What I Learned From Situations Matter

As an English dual major and self-proclaimed bookworm, I do my best to read as much as I can in my spare time. I recently stumbled upon Situations Matter by Sam Sommers**. The vibe is very similar to another of my favorite nonfiction writers, Malcolm Gladwell. Like Gladwell, Sommers covers social psychology phenomena in a very relevant and entertaining manner perfect for introductory readers.  Sommers, however, uses a lot more Seinfeld examples. Count me in!

Here’s a nifty youtube book preview (isn’t it wild that people are doing that?).

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