Tag Archives: student spending

The Hostess Effect: Why College Kids Splurge on Others, But Not Selves

Last week, I had my friend Rebecca over for dinner. Being grown up and all, I made her shepherd’s pie. Not to brag or anything, but it was delicious. Guess what I had for dinner the night after? Cereal. Then Easy Mac half an hour later.

Oh college nutrition.

The difference? One night, I was eating just for myself. The other night? Why, I was playing hostess! Continue reading

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Why College Kids Are Cheap–And How It Benefits You! Part 2: Needs vs. Wants

When people think of college spending habits, it’s easy to just say “cheap”.  And yes, we are. But there’s more to it than that. In Part 1: No Brand Loyalty, I argued that one reason college kids are cheap is that purchasing habits aren’t developed yet, which provides an opportunity to hook a relatively “blank-slate” purchaser more susceptible to price and advertising. Now, I’d like to talk about what college kids actually do spend money on by breaking down purchases into…

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Why College Kids Are Cheap–And How It Benefits You! Part 1: No Brand Loyalty

Usually, when people think about about college purchasing habits, they think of one word: cheap. Everyone knows the stereotype of a cheap college kid. There’s some truth to it too. I have one friend who saves plastic utensils from Wendy’s instead of buying silverware. But to think of college kids are just “cheap” is missing a big part of the picture.  After all, while pinching pennies on some items, they are certainly willing to splurge on others. This meme sums up the discrepancy perfectly.

There’s multiple reasons that college kids and twentysomethings are cheap about some things and not about others. And understanding what those reasons are could help you cultivate a potential customer for life. Listening now? I’ve decided to do a mini-series on why college kids buy what they buy and where the opportunity lies. First up….

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